Yourtels conducts private reviews for anything travel related – product reviews, customer service improvement or simply idea generation. So, whether your organization is looking for honest feedback for your existing hotel or resort, developing a new website, app, or product, wanting feedback on the quality of customer service – a well-planned review group with clear objectives can help give you the answers.
A private review group is used to gather information and customer opinions about new ideas, products or services either being offered or in the product development stage relating to the travel industry. Our review group participants are asked to first try the product and then to discuss their thoughts freely with a private written review. These private review groups generate ideas and can provide a wealth of information for the business. All reviews are kept strictly private and are not shared publicly. These reviews are passed directly to your company along with each of the participants direct contact information.
Organizations use these private reviews groups to gather customer insight into current or prospective products, services or ideas. Determining when to use private review group should be part of a customer service, marketing or product development strategy and should have very defined goals.
Private review group research is used to develop or improve travel products or services. The main purpose is to provide data to enhance, change or create a product or service targeted at a key customer group. The value of the information gathered is dependent on defined objectives and the preparation done prior to conducting the reviews.
The whole point of gathering participants is to get as many different ideas and perspectives as possible, but having too many people can limit the ability to get ideas from all participants. The ideal size review group is 100-200 people, depending on the product being researched. Group sizes can be as many as 10,000 participants for a website review but it requires a strong moderator to facilitate that many people. Review group participants should be selected based on their familiarity with a product, service or purchasing behaviors. It is also recommended to facilitate three or four different groups to ensure a good respondent mix of perspectives and ideas.
Questions asked of group participants should be based on the objectives of the project. For example, if the focus group objective is to determine what customers think of a new hotel, questions might be:
Paying someone outside of the organization to facilitate a private online review group typically provides the most objective results but can be a financial investment. There are also certain demographics of customers that may require a fee for participation which can increase the budget for the research. If you would like more information on how Yourtels can help you plan and facilitate a customized review group, please complete the following and we’d be happy to assist you.